King's Auto Center – Website Privacy Policy


Effective Date: 11/12/2026

Last Updated: 11/12/2026

1. Introduction and Scope

King's Auto Center ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://www.kingsautocenter.net/), schedule automotive repair or maintenance services, interact with us via Google Business Profile messaging, SMS/text messaging, automated emails, or online chat tools, or otherwise engage with our services.

By accessing our website or using our services, you acknowledge the practices described in this Privacy Policy. Note for Attorney Review: While King's Auto Center may currently fall below the statutory consumer volume thresholds of the Colorado Privacy Act (C.R.S. § 6-1-1301 et seq., which applies to businesses processing data of 100,000+ consumers annually or 25,000+ with data sales), this policy incorporates best-practice transparency disclosures, Colorado data breach notification compliance (C.R.S. § 6-1-716), and federal marketing/telecommunications rules.

2. Information We Collect

We collect personal and vehicle-related information directly from you, automatically through your use of our website, and from third-party service partners.

A. Information You Provide Directly

  • Contact and Identification Information: Name, mailing address, email address, and mobile or landline telephone number.
  • Vehicle Information: Vehicle make, model, year, Vehicle Identification Number (VIN), license plate number, mileage, service history, and diagnostic or repair notes.
  • Appointment and Service Records: Requested services, drop-off/pick-up preferences, shuttle or loaner vehicle requests, and repair authorization records.
  • Billing and Financing Information: Payment confirmation details (processed via third-party PCI-compliant payment processors) and financing inquiry information (such as applications submitted through NAPA EasyPay or partner financing links).
  • Communications and Feedback: Messages sent through our website contact forms, Google Business Profile messaging, SMS/text threads, email correspondence, survey responses, and online reviews.

B. Information Collected Automatically

When you visit https://www.kingsautocenter.net/ (hosted and powered in part by our website platform provider, KUKUI, and analytics partners), we may automatically collect:

  • Device and Technical Data: IP address, browser type and version, operating system, device identifiers, and screen resolution.
  • Usage and Interaction Data: Pages visited, time spent on pages, referring URLs, clickstream data, and appointment widget interactions.
  • Cookies, Pixels, and Tracking Technologies: We use cookies, web beacons, and advertising pixels (such as Google Analytics, Google Ads, and Meta/Instagram tracking tools) to analyze website traffic, measure ad performance, and deliver relevant automotive service reminders or promotions.

3. How We Use Your Information

We use the information we collect for the following business and commercial purposes:

  • Service Delivery and Shop Operations: To schedule appointments, diagnose and repair vehicles, provide repair estimates, order parts, administer our 3-Year/36,000-Mile Nationwide Warranty (through NAPA and ProNet), and coordinate shuttle, Uber/Lyft, or loaner vehicle logistics.
  • Transactional Communications: To send appointment confirmations, service reminders, digital vehicle inspection (DVI) reports, repair status updates, and invoice receipts via email, phone, or SMS.
  • Automated Emails and Review Requests: To send automated post-service follow-up emails, preventative maintenance reminders (e.g., oil changes, seasonal inspections), and invitations to leave feedback or reviews on Google, CARFAX, or other platforms.
  • Marketing and Advertising: To deliver promotional offers, seasonal service specials, and Community Heroes discounts via email, SMS (with required consent), and targeted online advertising across search engines and social media platforms (such as Google, Instagram, and YouTube).
  • Legal Compliance and Security: To comply with applicable federal, Colorado, and Larimer County laws (including the Colorado Motor Vehicle Repair Act and AirCare Colorado emissions reporting), prevent fraud, and maintain reasonable security procedures as required under Colorado law (C.R.S. § 6-1-713.5).

4. SMS/Text Messaging & Google Business Profile Communications

We offer text messaging and messaging through our Google Business Profile to make communicating with our service advisors fast and convenient.

  • Transactional vs. Marketing Texts: If you provide your mobile number when scheduling service or initiating a chat via Google Business Profile, we may send transactional messages regarding your vehicle's status, estimates, and appointment reminders. Promotional or marketing text messages are sent only where we have obtained your express consent in compliance with the federal Telephone Consumer Protection Act (TCPA) and Colorado anti-solicitation rules.
  • Message Frequency and Rates: Message frequency varies based on your service activity and preferences. Standard message and data rates from your wireless carrier may apply.
  • Opt-Out and Help Instructions: You may opt out of SMS/text messages at any time by replying STOP (or END, CANCEL, UNSUBSCRIBE, QUIT) to any message we send. Reply HELP for assistance, or call us directly at (970) 825-1203.
  • No Sharing of SMS Opt-In Data: Mobile phone numbers and SMS opt-in consent data will never be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

5. Future Website Chatbots and AI-Assisted Tools

[Attorney Review Note: Retained as a forward-looking disclosure so the policy does not require immediate revision when the chatbot launches.]

We may offer an interactive chat feature or automated virtual assistant ("chatbot") on our website to help you schedule appointments, check service hours, or ask general automotive questions. If you use our website chat feature, please note that transcripts of your conversation, along with contact details you submit during the chat, may be logged and shared with our third-party chat software vendor to route your inquiry, improve response accuracy, and maintain customer service records. Please do not submit sensitive personal data (such as Social Security numbers or full credit card numbers) through website chat tools.

6. How We Share Your Information

We do not sell your personal information for monetary compensation. We may share your information with the following categories of recipients:

Recipient Category

Purpose of Disclosure

 

Website, CRM & Marketing Vendors

Website hosting, appointment scheduling, automated email delivery, SMS platforms, and review management tools (e.g., KUKUI, Google Business Profile).

Warranty & Industry Partners

NAPA AutoCare, ProNet (for nationwide warranty administration), CARFAX (for vehicle service history reporting), and parts suppliers.

Advertising & Analytics Providers

Google Analytics, Google Ads, and social media platforms (Instagram/Meta, YouTube) to measure campaign effectiveness and display relevant ads.

Transportation & Payment Partners

Rideshare providers (Uber/Lyft) when arranging courtesy rides, payment gateways, and third-party financing providers you choose to apply with.

Government & Legal Authorities

AirCare Colorado (emissions compliance), law enforcement, or regulators when required by law, subpoena, or to protect our legal rights and safety.


7. Your Privacy Choices and Opt-Out Rights

  • Email Marketing & Automated Follow-Ups: You may opt out of promotional emails and automated marketing follow-ups at any time by clicking the "Unsubscribe" link at the bottom of any marketing email or by emailing us at info@kingsautocenter.net. Please note that you may still receive transactional emails strictly related to active repairs or receipts.
  • SMS/Text Messages: Reply STOP to any text message to opt out of future automated texts.
  • Cookies & Targeted Advertising: You can adjust your browser settings to refuse cookies or enable Global Privacy Control (GPC) signals where supported. You may also manage ad preferences through Google Ad Settings or the Digital Advertising Alliance (DAA) opt-out portal.
  • Access, Correction, and Deletion Requests: Regardless of statutory thresholds, Colorado residents and customers may contact us to request access to, correction of, or deletion of personal information we hold about them (subject to legal record-keeping requirements under Colorado motor vehicle repair and tax laws).

8. Data Security, Retention, and Breach Notification

In accordance with Colorado Revised Statutes § 6-1-713.5, King's Auto Center implements and maintains reasonable administrative, technical, and physical security procedures appropriate to the nature of the personal identifying information we collect. We retain customer and vehicle service records for as long as necessary to fulfill warranty obligations, comply with Colorado statutory retention rules, and resolve disputes. In the unlikely event of a security breach affecting personal information, we will provide notifications to affected individuals and the Colorado Attorney General in compliance with C.R.S. § 6-1-716.

9. Children's Privacy

Our website and automotive services are intended for individuals of driving age and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

10. Contact Us

If you have questions about this Privacy Policy, wish to update your communication preferences, or want to submit a privacy request, please contact us:

King's Auto Center

1412 E Mulberry St, Fort Collins, CO 80524

Phone: (970) 825-1203

Email: info@kingsautocenter.net